Pyramid of customer
The customer pyramid, also known as the customer loyalty pyramid or customer value pyramid, is a model that categorizes customers based on their value and loyalty to a business. Here's a breakdown: Levels of the Customer Pyramid 1. *Prospects*: Potential customers who are not yet aware of or haven't engaged with your business. 2. *First-Time Buyers*: Customers who have made a single purchase but haven't established a long-term relationship with your business. 3. *Repeat Customers*: Customers who have made multiple purchases and are starting to develop loyalty to your business. 4. *Loyal Customers*: Customers who consistently choose your business over competitors and advocate for your brand. 5. *Advocates*: Highly satisfied customers who actively promote your business to others. Benefits of the Customer Pyramid - *Increased Customer Retention*: By focusing on loyal customers, businesses can reduce churn and increase retention. - *Improved Customer Lifetime Value*: By nurtur...