What is customer service
What is customer service? Customers provide the bread and butter of a business and no enterprise can afford to treat them indifferently. What the customer really derives is a service experience. If this is less than satisfactory , it causes dissatisfaction. If the service exceeds expectations, the customer would be delighted. The goal of every enterprise should thus be to delight its customers. Quality of service It is necessary for companies and their personnel, which includes their agents , to render high quality service and delight the customer. High quality service and attributes A well-known model on service quality [named "SERVQUAL'] would give us some insights. It highlights five major indicators of service quality: a) Reliability : the ability to perform the promised service dependably and accurately . Most customers regard reliability as being the most important of the five dimensions of service quality. It is the foundation on which trust is bu...